Britain Eriksen https://britaineriksen.com Britain Eriksen — photo, video, short-form Sat, 22 Aug 2026 09:30:53 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://britaineriksen.com/wp-content/uploads/2025/12/IMG_0585-150x150.jpeg Britain Eriksen https://britaineriksen.com 32 32 Imperfect Video Builds Deeper Trust https://britaineriksen.com/imperfect-video-builds-deeper-trust/ https://britaineriksen.com/imperfect-video-builds-deeper-trust/#respond Sat, 22 Aug 2026 09:21:18 +0000 https://britaineriksen.com/imperfect-video-builds-deeper-trust/
Rising Talent — Imperfect Video Builds Deeper Trust

Authentic connections are what people are seeking.

By having raw videos — real videos of people talking as if they are right here — you are going to generate the most authentic relationships, and you are going to continue to drive up traffic to your business.

We keep finding that people who are imperfect in their video actually drive the deepest connection. If people sound too good, it feels like an advertisement. I do not really trust it. You just have to be authentic.

Walk-and-talk is everyday life with a camera. You put the camera there as part of your day, and you will be surprised at how well these drive sales — because people know you, they want to connect with you, they want to do business with you. It is not even only about your expertise. It is about being there at the moment where they need help with their house, their plumbing, their car, or whatever product or service you sell.

I love the messiness of certain projects. That messiness creates the overall beauty of being able to create content like this. You only need to be good for about fifteen seconds. If a take sucks, press record and do another one. All you need is time and a phone.

Film where you already are. Leave a little wind, a little shake, a little human. Talk to one person who needs help this week — not to “the algorithm.”

Also: Be Good on Your Feet · Connect

]]> https://britaineriksen.com/imperfect-video-builds-deeper-trust/feed/ 0 Your First 100 One-Minute Videos Will Suck https://britaineriksen.com/your-first-100-one-minute-videos-will-suck/ https://britaineriksen.com/your-first-100-one-minute-videos-will-suck/#respond Sat, 22 Aug 2026 09:21:15 +0000 https://britaineriksen.com/your-first-100-one-minute-videos-will-suck/
Rising Talent — Your First 100 One-Minute Videos Will Suck

The key to not sucking at one-minute videos is practice. Turn on your phone. Turn on your camera. Whatever you have.

Get in front of the camera. Get comfortable in front of it. It is a skill. Dennis and I would both tell you — we were very uncomfortable at first when we started shooting video, especially of ourselves. I still do not always like how I sound on video. Doing it more and becoming more comfortable with it — practicing — that is all you have to do to become good at it.

So here is the challenge: make your first one-minute videos, because your first 100 videos are going to suck. You just need practice. There is going to be noise in the background. The camera is going to be shaking. You will not like your hair. You will not say things the right way.

And that is fine. You have a lot of takes you can do. Editing exists. What does not exist is a shortcut around hearing yourself on playback. You get past that by shooting again tomorrow.

This is not about becoming an influencer. This is about growing your brand so the people who already want to connect with you can hear your knowledge. Any speaker, author, coach, plumber, dentist, or mission-centered pro can do it. You need willingness — and reps.

Your first hundred are not content for the hall of fame. They are reps for your nervous system. You are teaching your body that the red button is safe.

Film one sixty-second video on your phone today. Publish it. Repeat until you hit one hundred.

Next: Imperfect Video Builds Deeper Trust · Watch more shorts

]]> https://britaineriksen.com/your-first-100-one-minute-videos-will-suck/feed/ 0 Be Good on Your Feet Before You Hit Record https://britaineriksen.com/be-good-on-your-feet-before-you-hit-record/ https://britaineriksen.com/be-good-on-your-feet-before-you-hit-record/#respond Sat, 22 Aug 2026 09:21:13 +0000 https://britaineriksen.com/be-good-on-your-feet-before-you-hit-record/
Rising Talent — Be Good on Your Feet Before You Hit Record

You want to be good on your feet.

That is the first thing I say when someone is about to make interactive or short-form video and they are a little scared. You want experience talking to the camera. You want to come up with ideas and leverage them quickly. Practice matters.

Dennis makes conversation easy on a shoot — he carries a lot of it — but for me personally, the skill is practical experience. Practicing a lot. Being good on your feet. Being able to tell stories well, come up with ideas, and know what you are talking about. Know the subjects. Know the objectives. Know what you are trying to convey to the audience.

If you have that basic stuff down, you will be all good.

Clear goal. Clear stand. Then let it flow. Do not judge yourself for the exact right words. Realize you have a lot of takes you can do. Editing can clean a lot of that up. Keep going. A lot of it is overcoming the mental fear that you are not good on video, or that you have to be an influencer. This is not influencer theater. This is about growing a brand and sharing knowledge with people who already want to connect with you.

You do not have to be a pro-level videographer. You have to be willing to tell your stories and understand where you are trying to take your audience. If that is clear in your head, everything else starts to flow.

Watch the short above, then film one take today. Be good on your feet — then hit record.

More shorts on Media · Next: Your First 100 One-Minute Videos Will Suck

]]> https://britaineriksen.com/be-good-on-your-feet-before-you-hit-record/feed/ 0 Our Professional Network https://britaineriksen.com/our-professional-network/ https://britaineriksen.com/our-professional-network/#respond Mon, 13 Apr 2026 07:22:03 +0000 https://britaineriksen.com/our-professional-network/ We are proud to be part of a vibrant professional network of marketing, technology, and business excellence experts. Below you’ll find links to all 60 member sites in our network, each offering unique expertise and resources for business growth.

Whether you’re looking for SEO strategies, digital marketing guidance, content creation resources, or business development insights, our network has you covered. Feel free to explore these sites and discover how our partners can help accelerate your business success.

Our Professional Network – 60 Member Sites

Our network consists of industry-leading platforms and resources:

Why Our Network Matters

This network represents a collaborative ecosystem of marketing professionals, business strategists, and digital experts dedicated to sharing knowledge and driving business growth. Each member brings unique perspectives and expertise to help businesses navigate the complex landscape of modern marketing.

We encourage you to explore the full network and connect with the resources that align with your business goals and objectives.

]]> https://britaineriksen.com/our-professional-network/feed/ 0