About

I come from a background of photo and video. I run a media company in LA and now Phoenix, Arizona for about four years now. I come from a heart of enjoying content. I love to make videos. I love to take photos and I love to help brands leverage that media — those media assets — to help drive up their conversion ratios.

That is how I transitioned from more of a photo-and-video lane into short-form. Short-form video is prevalent in marketing right now. I kept asking: how can we use this video talent and this photo awareness to create short-form that helps businesses improve on what they are already doing? Even higher quality of video, to push a brand to the next level.

Most people are used to professional video with fancy equipment. I would argue you have everything you need right now if you have a phone that connects to the internet. A lot of video people I know would nail this line: you have everything you need right now to start shooting video. Take your phone out of your pocket. With enough talent, it does not matter about the equipment. What matters is what you are talking about, how you are presenting that information, and whether you can do it in a story-shaped way.

When I am helping someone get ready for interactive or short-form video, the first thing I say is simple: you want to be good on your feet. You want experience talking to the camera. You want to come up with ideas and leverage them quickly. For me personally that means practical experience — practicing a lot — and being able to tell stories well. Know what you are going to talk about. Know the subjects, the objectives, what you are trying to convey to the audience. If you have that basic stuff down, you will be all good.

Comfort on camera is a skill. Dennis and I would both tell you we were very uncomfortable at first when we started shooting video of ourselves. I still do not always like how I sound. Doing it more, becoming more comfortable, practicing — that is how you get good. Your first 100 one-minute videos are going to suck. There is going to be noise in the background. The camera is going to be shaking. That is the point. You just need practice.

And realize you have a lot of takes you can do. Editing can fix a lot. Authentic connections are what people are seeking. Raw videos of people talking as if they are right here generate the most authentic relationships — and they keep driving traffic to the business.

You only need to be good for about 15 seconds to create a piece of content that could generate millions of views. If a take sucks, press record and do another one. All you need is time and a phone.

Connect on LinkedIn or the Contact page. Watch the shorts on the Media page.